This study looks at the possibility of a universal system of social valuation by examining the correlation between shame and devaluation. Researchers conducted an experiment among 899 participants from 15 communities of high cultural variation in order to test if similar relationships between shame and devaluation exist independently of cultural contact or cultural evolution. The findings reveal that shame and devaluation are closely linked both between individuals and members of a local audience, as well as cross-culturally.

Using experimental methods, these researchers evaluated the function of pride in ten small-scale societies by testing personal pride’s association with valuation by the surrounding community. Their aim was to see if findings from western(-ized), educated, industrialized, rich, and democratic (WEIRD) societies replicate in non-WEIRD societies. Simple linear regression in each society indicates that the amount of pride one feels for a given action closely matches how highly others in the same community value the action. Authors conclude support for the universality of the pride system.